Everyone's used to being a billboard by now. Brand name clothes have turned us all into walking ads. People okay with this can sell patches of their bodies over eBay as billboards, letting any company (within reason) mobily showcase their brand or product. These opportunists may soon be able to sell patches of skin by the minute.
An entrant in the Greener Design Competition is taking steps in this direction. Gizmodo explains it thusly, "it 'works' by changing the color of smart-ink pixels tattooed over the implant. It also acts as a touchscreen input device, so you could manage your cellphone calls by tapping on your arm. Most creepily, there's potential for a 3G video call to be shown on your skin." The pitch is geared towards skin PC's and displaying medical information from the personal robot army that will be swimming your blood stream when this becomes main stream, but it would be immediatly adaptable to product whoring.
Attractive people who're comfortable with their bodies would make a killing with this. If people already want to look at you, why not make some cash for stopping and posing? A whole industry of sexy-people covered in ads standing on curbs selling to pedestrians and drivers both would spring up. The amount of ad space they could sell would be limited only by their modesty (and local exposure laws) The modeling business would shrink as wannabes decided to forgo being on someone else's billboard for being their very own.Animator Gina Miller has been working on this for a couple years. She created a short video to show how the technology would look. It can be seen here, courtesy of a NanoGirl article.
Clever ad firms like HandvertisingUSA have already been marketing on skin, but with entrance stamps, etc.
There's no doubt people would be lining up to cash in on these innovations. Companies shouldn't wait though as there are people who make themselves into billboards for lulz: cosplayers. Anime producers should be shelling out the green for these kids. They give a franchise presence, something it can't do on any screen or wall.
DeviantGallery: People giving franchises presence.
Demyx cosplay by *Keysha-chan on deviantART
COSPLAY-FFVIIAC:YAZOO00 by ~yolkler on deviantART
ChrowX Kankuro Cosplay by ~Mechy-Chan on deviantART
Princess Zelda by ~Lillyxandra on deviantART
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